Posts Tagged ‘blogging’
Brands Collaborating with Brands for Bigger Impact: 4 Tips You Need to Know
Brand collaborations are nothing new. As consumers, we get excited when we see two favorite brands come together for creative impact. A recent favorite is the Lady Gaga and Oreos collab. As a collaborative brand investment should be, this one is unexpected and fun and engages consumers by inviting them to spread musical messages…
Read MoreImprovement Through Inclusion
Becoming An Upstander, Not A Bystander In Karen Catlin’s book, Better Allies, she addresses the challenges marginalized groups of people face at work, how to spot them along with actionable solutions. In order to do this successfully, Catlin provides practical steps on the path to allyship. Her experience as a woman in tech and years…
Read MoreBreaking Down Bias and Building Trust
In 2018, a Knight Foundation and Gallup Poll reported that a majority of adults in the U.S. have lost trust in the news media due to perceived bias and inaccuracy in reporting. This is a problem for PR professionals along with the clients we serve. We build reputations for our clients and we build them…
Read MoreAn Image is Worth A Thousand Clicks
When headlines fail to drive interest, reads or clicks, images can pick up the slack. Have a human interest story? The right image can ring the emotional register and make a lasting impact. We’re in the business of storytelling so it’s important to understand not only how images complement the stories we tell but also…
Read MoreAsking If The Mom Blog Is Dead Is the Wrong Question
by Liz O’Donnell PR Week caused quite a stir this week with a debate titled, “Is the Mommy Blog Dead?” If you can get past the title (because we all know better than to call someone who didn’t raise you “mommy” don’t we?), it’s an interesting read. Jessica Gottlieb, founder of Word of Mouth: Women, argued that…
Read MoreTraditional Media, We Need to Have a Talk
By Lily Discher While traditional media and big placements have a lot of cache in the PR/Marketing universe, you can’t always be sure that they will reach the right. Sometimes, as it happens, less really is more. Reaching for a smaller, but ultimately engaged and impassioned audience is going to move the needle for you.…
Read MoreTwo Guys Walk Into a Bar… and Learn Something New About SEO?
written by Duncan Lowe A few weeks ago I was standing at a bar on Divisadero street discussing SEO with a friend – not my typical Friday night. “SEO is dead!” he shouted. My friend had consumed a few IPA’s so I took what he said with a grain of salt. I didn’t believe that…
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