Improvement Through Inclusion

Promote better culture through inclusion

Becoming An Upstander, Not A Bystander In Karen Catlin’s book, Better Allies, she addresses the challenges marginalized groups of people face at work, how to spot them along with actionable solutions. In order to do this successfully, Catlin provides practical steps on the path to allyship. Her experience as a woman in tech and years…

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Breaking Down Bias and Building Trust

Breaking down bias and building trust

In 2018, a Knight Foundation and Gallup Poll reported that a majority of adults in the U.S. have lost trust in the news media due to perceived bias and inaccuracy in reporting. This is a problem for PR professionals along with the clients we serve. We build reputations for our clients and we build them…

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An Image is Worth A Thousand Clicks


When headlines fail to drive interest, reads or clicks, images can pick up the slack. Have a human interest story? The right image can ring the emotional register and make a lasting impact. We’re in the business of storytelling so it’s important to understand not only how images complement the stories we tell but also…

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Asking If The Mom Blog Is Dead Is the Wrong Question

by Liz O’Donnell PR Week caused quite a stir this week with a debate titled, “Is the Mommy Blog Dead?” If you can get past the title (because we all know better than to call someone who didn’t raise you “mommy” don’t we?), it’s an interesting read. Jessica Gottlieb, founder of Word of Mouth: Women, argued that…

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Traditional Media, We Need to Have a Talk

By Lily Discher While traditional media and big placements have a lot of cache in the PR/Marketing universe, you can’t always be sure that they will reach the right. Sometimes, as it happens, less really is more. Reaching for a smaller, but ultimately engaged and impassioned audience is going to move the needle for you.…

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