Four Trends Shaping the Future of Influencer Marketing

By Catherine Bormann In the last decade influencer marketing has shifted from an experimental tactic for many brands into a primary social media strategy. With over 80% of marketers setting aside specific budgets for influencer partnerships, brands need to produce influencer content that captures consumers’ attention and halts their doom scrolling.  Despite budget cuts amid…

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How Brands Are Reaching Gen Z on TikTok

TikTok is a fully-fledged marketing machine for businesses. It shapes our culture, media cycle, and most intimate relationships. But what makes TikTok different from other social media platforms? One key differentiator is that 56 percent of TikTok’s 100 million monthly U.S. users are under the age of 24, commonly known as “Gen Z.” In comparison,…

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5 Strategies To Maximize Influencer Campaigns

5 Things To Remember For Good Influencer Campaigns

When I first cut my teeth in the world of PR, large glossy print publications still reigned supreme, Instagram had yet to be created and RFPs and PR plans were absent of the word “influencer.” Flash forward 15+ years and enter the new frontier of public relations, where ‘celebrity spokesperson’ is a tactic of the…

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Taylor Swift Uses Her Influence For Democracy

How you can use your influence for Democracy

Influencer Marketing, as we’ve talked about for, is all the rage in the marketing mix. As we’ve described this freshly-coined “discipline” will definitely evolve but is not going anywhere but up in importance. For brands that means another arrow in the quiver to communicate with audiences new and old — communications is the art of…

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Facebook Launches Brand/Influencer Collaboration Tool

Don’t let the awkward name turn you off. “Brand Collabs Manager” is Facebook’s new tool for connecting brands and influencers on its platform. Announced just last week, Facebook calls the new tool, “a marketplace that helps brands and creators find, learn more about and connect with each other.” Basically, Brand Collabs Manager functions as a search…

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What A Potato Can Teach Us About Influencer Marketing

By Liz O’Donnell Something is gratin, err, rotten, in the world of influencer marketing and Erik Sherman tells us all about it in his recent Inc. article, “The Influencer You Use May Be Ripping You Off.” Sherman discusses the practice of buying fake followers on social media. It’s a practice many are aware of but…

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