Posts Tagged ‘Marketing’
How Brand Visibility Has Changed in the AI Era
By Catherine Bormann How brands show up online has fundamentally changed. For years, brand visibility strategies were built around traditional search engines and keyword rankings. Today, discovery is increasingly happening through AI-powered platforms such as ChatGPT, Perplexity, and other large language models that generate answers rather than lists of links. These systems synthesize information from…
Read MoreThe Great Log-Off: Why Less Screen Time Is the Next Big Opportunity for Brands (Again)
Audiences are finally taking a step back from social media. Across generations, consumers are rethinking their relationship with technology.
Read MoreHow Big Business is Cashing in On America’s Nostalgia Obsession
From 2000s movie sequels to plush pendants called Labubus, nostalgia is big business…again. And corporations are cashing in.
Read MoreThree Cost-Conscious Trends Reshaping Culture
In 2025, consumers embrace small luxuries, at-home rituals, and affordable dupes to stay stylish and joyful without overspending.
Read MoreFrom TikTok to Substack: Where Gen Z is Paying Attention and What That Means for Brands
It’s essential for PR and marketing professionals to show up where Gen Z is paying attention and understand how they get their information.
Read MoreWhat Generative Search Means for PR, Marketing & Owned Media
With the state of AI constantly evolving, communications, PR and marketing pros must maximize impact and stay aware of the potential risks.
Read MoreTop 3 Takeaways from The PR Net Future Focus 2025 Conference
The pace of change in Public Relations can be dizzying. As part of our efforts to stay on top of trends in the industry, my colleague Patricia and I attended a one-day conference in NYC – The PR Net Future Focus Marketing & Communications Industry Conference in April. With ten sessions throughout the day hosted…
Read MoreThree Key Takeaways from Social Media Marketing World 2025
by Gabriel Muñoz Recently, Double Forte team members attended Social Media Examiner’s annual Social Media Marketing World 2025 conference in San Diego. The three-day event is one of the industry’s largest conferences, featuring more than 50 sessions with top creators and marketing leaders discussing the hottest social media trends, tips and tricks. Here are a…
Read MoreWhy a Surround-Sound Strategy is Essential for Brand Visibility in 2025
By: Catherine Bormann Legacy media alone can no longer keep your brand top of mind—today’s consumers are turning to a diverse mix of platforms for information and engagement. With over 50% of adults under 30 trusting social media nearly as much as national news outlets, the way people consume content has fundamentally changed. To stay…
Read MoreHow Charli xcx Turned 2024 “Brat” Through Color, Community, and Collaboration
by Gabriel Muñoz 2024 was brat. From a new way of life (“Brat Summer”) to the viral TikTok “Apple” dance, Charli xcx’s sixth studio album, brat, not only became a global cultural phenomenon but morphed into its very own aesthetic. Even Collins Dictionary declared “brat” its Word of the Year and defined it as “a…
Read More