Posts Tagged ‘Media’
How Brand Visibility Has Changed in the AI Era
By Catherine Bormann How brands show up online has fundamentally changed. For years, brand visibility strategies were built around traditional search engines and keyword rankings. Today, discovery is increasingly happening through AI-powered platforms such as ChatGPT, Perplexity, and other large language models that generate answers rather than lists of links. These systems synthesize information from…
Read MoreWhy a Surround-Sound Strategy is Essential for Brand Visibility in 2025
By: Catherine Bormann Legacy media alone can no longer keep your brand top of mind—today’s consumers are turning to a diverse mix of platforms for information and engagement. With over 50% of adults under 30 trusting social media nearly as much as national news outlets, the way people consume content has fundamentally changed. To stay…
Read MoreWhy Genuine Media Relationships Are More Important Than Ever
As public relations professionals, a major part of our work is to build relationships with journalists on behalf of our clients. However, this is only part of the story. Rather than thinking of these relationships as client-centric, we should be thinking of them as journalist-centric. Better put, the relationships we build with journalists should not…
Read More4 Ways to Generate Buzz and Media Attention at Your Next Event
By: Catherine Bormann 2023 is the year in-person events will make their official comeback, well sort of. One thing is certain, zoom fatigue is real and consumers are ready to experience brands in-person again. In fact, a survey by Event Marketer determined that 83% of Americans said that they miss attending in-person conferences. If brands…
Read More3 Tips to Keep Media Relations on Track During the Holidays
By: Catherine Bormann Q4 is upon us and that means finishing the year strong for our clients especially when it comes to clinching end of year media hits. To secure Q4 coverage you need a media relations strategy that extends beyond gift guide inclusion. Getting your client on a national gift guide takes months of…
Read More3 Ways Small Businesses Can Partner With a PR Agency – On a Budget
By: Catherine Bormann Competing for consumers’ attention and gaining their trust is an increasingly difficult task for small businesses that lack a strong PR plan. In fact, many small businesses don’t rank PR as a top need, unlike many medium and large sized businesses who believe PR is a priority regardless of budget. Bill Gates…
Read MoreBritney is Free, but Why Won’t the Internet Let Her Be?
by Gabriel Muñoz In November 2003, “the most famous 21-year-old on the planet,” Britney Spears, sat down with Diane Sawyer for a primetime television special. The now infamous interview was aligned with her soon-to-be-released fourth studio release, “In the Zone,” but the album was mainly sidelined for more “juicier” topics, including her tabloid-fueled breakup with…
Read More5 Strategies PR Pros Can Implement During Global Uncertainty
By: Catherine Bormann Let’s be honest, being a PR professional the last two years has been challenging. I liken it to walking a tightrope during a raging storm and each time we finally make it safely across we are met with a new storm and a skinnier rope. 2022 was supposed to be our new…
Read MoreHush, Just Stop! #BritneySpeaks but is the World Ready to Listen?
By Gabriel Muñoz In 2004, Britney Spears’ cover of “My Prerogative” posed this question in its intro: “People can take everything away from you, but they can never take away your truth, but the question is, can you handle mine?” Well on June 23, Britney finally spoke her truth to the world. Dialing into the…
Read MoreMedia: Friend or Foe
The tennis at The French Open is just getting into full swing, but the drama is already swirling off the courts. The world’s highest paid female athlete, Naomi Osaka announced that she would not be talking to journalists at the tournament due to mental health concerns. Following her announcement, the tournament organizers issued a statement…
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