The Power of Owned Media: Increasing SEO & Reaching Your Target Audience

By Mollie Leal According to a report by Visual Objects, 76 percent of consumers look for a company’s online presence before visiting in-person. Now, more than ever, it’s important for businesses to optimize their online presence to reach potential customers. This post will help unlock the power of owned media to strengthen search engine optimization…

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Four Key Takeaways from the 2023 Social Media Marketing World Conference

by Gabriel Muñoz Double Forte went to the 10th annual Social Media Marketing World Conference, where the main topics of conversation were artificial intelligence (AI) and how important TikTok is today, despite questions its parent company faces. The 3-day conference in San Diego brought together creators, influencers, technologists, and experts to collaborate and learn. Our…

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The Importance of Storytelling in Your LinkedIn Strategy

By Alexis Karis Launched 18 years ago, LinkedIn has become a mainstay in the world of social media and is an important part of most companies’ communications strategies. According to its website, LinkedIn is “the world’s largest professional network with 774+ million members in more than 200 countries and territories worldwide,” with the vast majority…

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Accountability and Solidarity

Last Wednesday, I emailed our mailing list on our regular monthly schedule. I talked about  the hope we see with the coming of Spring, more vaccinations, and stimulus funds helping people in need. This was in stark contrast to the horrific shootings in the Atlanta area that took eight people’s lives at three different spas: six…

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Your Communications Checklist for 2021

One of the many business lessons we will take away from 2020, is the importance of owning, not only the message, but also, the medium. As we shared in,  “Politics, A Pandemic and PR: A Communications Point of  View for Late 2020,”  it is more important than ever that you manage your brand and connect to your…

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TikTok vs. Instagram Reels

The past couple of months have been a whirlwind for avid TikTok users. We know that President Trump is not a fan of the Chinese-owned company and so the future of TikTok is in limbo. Last week, we were under the impression that by Sunday, September 20th, the application would be unavailable in all app…

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Anatomy of an Overnight Success: Grind, Audience, Twitter, & Media

It all works together

TL:DR /To concentrate on just one channel is a mistake.  One “advantage” of sheltering in place for the last six months is the countless hours of Tik Tok and YouTube videos the world has consumed, and then shared on Twitter, Instagram, and yes, even Facebook. Several overnight successes have popped off the small and large…

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Do You Google Google?

If you’re not googling Google, you should be. The search giant frequently updates its algorithm (as in practically daily) and significantly updates it a few times a year. The more substantial updates are called Broad Core Algorithm updates and when they happen, the rules of search, as you thought you knew them, often shift – and –…

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It’s Time To Update Your Customer Persona

When was the last time you reviewed your customer personas? Customer personas are critical. In order to make a meaningful connection with a buyer, you need to know who they are, what they like, how they live, and what motivates them, aka, how they make purchasing decisions.  Most of the brands we work with understand…

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