Do You Google Google?

July 10, 2019Content Marketing

If you’re not googling Google, you should be. The search giant frequently updates its algorithm (as in practically daily) and significantly updates it a few times a year. The more substantial updates are called Broad Core Algorithm updates and when they happen, the rules of search, as you thought you knew them, often shift – and – … Read More

It’s Time To Update Your Customer Persona

June 26, 2019Content Marketing

When was the last time you reviewed your customer personas? Customer personas are critical. In order to make a meaningful connection with a buyer, you need to know who they are, what they like, how they live, and what motivates them, aka, how they make purchasing decisions.  Most of the brands we work with understand … Read More

An Image is Worth A Thousand Clicks

April 24, 2019Communication, Content Marketing

When headlines fail to drive interest, reads or clicks, images can pick up the slack. Have a human interest story? The right image can ring the emotional register and make a lasting impact. We’re in the business of storytelling so it’s important to understand not only how images complement the stories we tell but also … Read More

Building Trust Via Earned and Paid

March 13, 2019Content Marketing

If you type, “What is the meaning of life?” into a search bar, you will get more than 2 billion results. Somewhere in there, has to be the answer, right? But the answer I trust might be different than the answer you trust. Trust is the hottest currency in marketing. At Double Forte we know … Read More

26 Ways to Come Up with Blog Post Ideas

January 30, 2019Content Marketing, Uncategorized

You know having a blog for your brand is necessary, right? What you don’t know is how the heck you will be able to maintain it. Fret not. We’ve got 26 ways for you to come up with blog post ideas. Answer a customer’s question. Ask (and answer): what does a new business prospect need … Read More

Social Media Policy, Politics, and Personal Expression

November 1, 2018Career Insight, Content Marketing

It’s social media policy review season again…still? The confluence of Halloween, the Midterm Elections, the Kavanaugh confirmation process, reaction to the Tree of Life Synagogue shooting has increased questions from clients, colleagues, partners and the influencers in our network about how to review their own social media policy for relevance and effectiveness. What’s too strict? … Read More

5 Ways To Generate Creative Content Ideas

June 20, 2018Content Marketing

One of the core components of an effective content strategy is consistency. And to aid you in delivering a consistent content program, we recently shared some great tools for generating relevant content on a consistent basis. But another core component of a content program is creativity, and well, that’s a little more nebulous, isn’t it. … Read More

3 Tools To Aid In Generating Relevant Content

June 6, 2018Content Marketing

Content, as we all know by now, is king. A smart content strategy pays dividends over time. That’s because content provides the context about who you are and what you offer – even before a customer experiences it for themselves. Content makes you easier to search and find, helps you break through the noise in … Read More

Own It! Why An Owned Media Strategy Is Critical

May 9, 2018Content Marketing

We hear, and talk, about social media, and the importance of a solid social strategy in order to reach the buyers that matter most. We know instinctively the value of earned media; if a trusted news source talks positively about us, it’s instant credibility. What we don’t discuss enough, is the power and value of … Read More