How to Measure the Success of Your Influencer Campaign

Influencer marketing is a $16.4 billion industry with an ever-growing roster of digital creators. Harnessing the power of these influencers is an important addition to any effective communication and marketing strategy. When executed well, an influencer campaign is a valuable tool to build brand awareness authentically. That said, defining the success of an influencer campaign…

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TikTok vs. Instagram Reels

The past couple of months have been a whirlwind for avid TikTok users. We know that President Trump is not a fan of the Chinese-owned company and so the future of TikTok is in limbo. Last week, we were under the impression that by Sunday, September 20th, the application would be unavailable in all app…

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The Rise of Instagram Stories in Brand Marketing

By Emily McCann Instagram has reached more than one billion active monthly users, with more than five hundred million of them using Instagram Stories daily. That’s why it is crucial to recognize the potential that Stories hold for brand marketing. Consider this: after seeing a Story posted by a brand, 75 percent of Instagram users…

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4 Key Considerations for Sharing Sponsored Content

According to the Interactive Advertising Bureau (IAB), branded, or sponsored, content is content that is “sponsored by/promoted by a brand that is non-promotional in nature.” Native advertising is the paid distribution of that content. When brands like The Washington Post and New York Times publish sponsored editorial content, it’s safe to say this form of advertising revenue…

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Taylor Swift Uses Her Influence For Democracy

How you can use your influence for Democracy

Influencer Marketing, as we’ve talked about for, is all the rage in the marketing mix. As we’ve described this freshly-coined “discipline” will definitely evolve but is not going anywhere but up in importance. For brands that means another arrow in the quiver to communicate with audiences new and old — communications is the art of…

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What You Can Do to Create the Most Effective Brand Ambassador Program

by Ani Comella Brand ambassador programs can build engagement for a brand, create excitement and extend reach. Here are 5 steps to running a successful brand ambassador program: Find the right people to represent your brand Brand ambassadors should be exciting, engaging and highly knowledgeable about the company. Who you hire to be the face…

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Brand Ambassador and Social Influencers – Are They The Same?

by Ani Comella So you read the marketing trades and you know that when it comes to reach and engagement, social influencers are worth looking into. And then one of your industry peers tells you they’ve just run a successful brand ambassador campaign. “Uhuh,” you nod. You’ve read all bout that. But, wait?! Have you?…

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IGTV vs. YouTube: What’s Best For Your Brand?

By Miranda Carpanello After the release of IGTV, Instagram has quickly become a one-stop-shop for consumers’ social media needs. According to wired.com, Instagram has grown more than five times its size since Facebook acquired the social media site six years ago. The ability to add longer videos positions it more in the realm of YouTube…

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