Instagram Stories: What You Need to Know

August 2, 2017Digital

By Aleah Feuerborn It’s been exactly one year since Instagram stories were announced – 365 days of a new social media frontier. A year of face filters, geotags and figuring out how to best explain that Instagram Stories are basically like Snapchat, but better. While there is still more to learn and Instagram continues to … Read More

Why You Need A Social Media Style Guide

July 12, 2017Digital

Does your company have a social media style guide? A style guide acts as the cornerstone of your entire social media strategy. It’s the foundational document that ensures clarity and consistency in how your business uses social media. Every social media style guide needs these 7 core elements: Voice Inventory Goals Audience Dictionary Calendar Guidelines … Read More

When It Comes To Influencer Relations, Play Small Ball

June 28, 2017Digital

The Double Forte team is off to watch the San Francisco Giants play the Colorado Rockies this afternoon and while the homeruns will probably bring us to our feet cheering, it’s small ball that could decide the game. The same is true about influencer relations. When planning influencer campaigns, we see so many brands wanting … Read More

Several Social Platforms Roll Out New Features

May 24, 2017Digital

File this under news you can use: several of the major social platforms have undergone some changes recently and we’ve captured the key features for you here. What’s new: Instagram: Instagram now offers you the ability to search stories. You can browse stories from the Explore tab using locations or hashtags. This opens up a … Read More

Go Live! 4 Tips for Broadcasting on Facebook

March 29, 2017Content Marketing, Digital

“If you’re not broadcasting live on Facebook in 2017, you are missing the beat.” This was our advice at the start of the new year because we know how difficult it is to break through the clutter on Facebook and we know that native videos get more organic reach than any other content. We also … Read More

What You Need To Know About LinkedIn’s Redesign

January 25, 2017Digital

If you haven’t noticed it already you will soon: last week LinkedIn started rolling out a new desktop design to users putting “conversation and content at the center” of the social platform. You know we love LinkedIn here at Double Forte. It is a powerful communications platform that is too often underutilized. Millions of people … Read More

Simple Strategies To Transform Your Content in 2017

January 4, 2017Communication, Digital

Four days into the new year and how are you doing on your new year’s resolutions? Feeling like you might have bit off more than you can chew? Let us help you break it down. Here are simple strategies, per social media platform, to transform your content in 2017. Blog: Reduce the number of times … Read More

How-To Transfer Likes From A Facebook Page

December 7, 2016Digital

              Recently a client asked our team if it was possible to transfer Followers from a personal Facebook page to Likes on a business page. This client leveraged a network of personal connections to grow their business and they wanted their Facebook business page to reflect that. The short … Read More

5 Ways To Be Irrelevant

November 2, 2016Digital

In a world where we can’t escape marketing messages even in a restroom stall; where breaking news is no longer a big deal, it’s a given; where celebrities are the ultimate influencers and influencers are the ultimate celebrities; relevance is currency. If you are not relevant, you won’t show up – you can’t even begin … Read More