Posts Tagged ‘twitter’
Why PR Pros Should Stay On Twitter…For Now
With apologies to the Bard, to tweet or not to tweet, that is the question about Twitter. What should businesses do on Twitter given all of the changes and, frankly, chaos that have been reported about one of the OG social platforms to make it past 2005? It’d be fruitless to point you to one…
Read MoreHush, Just Stop! #BritneySpeaks but is the World Ready to Listen?
By Gabriel Muñoz In 2004, Britney Spears’ cover of “My Prerogative” posed this question in its intro: “People can take everything away from you, but they can never take away your truth, but the question is, can you handle mine?” Well on June 23, Britney finally spoke her truth to the world. Dialing into the…
Read MoreNo Damsels in Distress: The Aftermath of Framing Britney Spears
by Gabriel Muñoz In February 2008, film director Michael Moore shared his opinion on the world’s fascination with Britney Spears during an interview on Larry King Live: “Why don’t we just leave her alone, and let her just go on with her life?” Moore’s take was seen as sympathetic, especially at a time when the…
Read MoreHow the Power of Social Media Helped Bring the #FreeBritney Movement to the Forefront
by Gabriel Munoz In the years since Britney Spears first became a global pop icon, a lot has changed. In fact, the majority of her most iconic moments in pop culture occurred before social media was even a thing. In the early ‘00s, what became a “moment” or not, was dictated by the mainstream media.…
Read MoreBrands, What Are You Waiting For?
If you ever see our Senior Director Rena Ramirez laughing while looking at her phone, it’s more than likely because of a TikTok video. The popular app utilizes songs, visual filters, time effects, vocal effects, split screens, green screens, transitions, stickers, GIFs and emojis for users to create up to 60 second videos and share…
Read MoreNew Year, New Twitter Strategy: Breaking Through Without Sacrificing Voice
If you’ve yet to follow New Jersey’s Twitter account, all I can say is you’re missing out. As a consumer of Twitter (and proud Jersey native, might I add), it’s highly amusing. As a marketer, it reminds me that striking the right balance of authentic voice and entertaining content is no piece of cake –…
Read More7 Rules for Following People on Social Media
Do you think there’s no strategy to who you should follow on social media? Think again. The company we keep matters – in the real word and online. Here are some guidelines for who to follow on social media. A follow reads like an implicit endorsement. If you’re an organic food company, don’t follow McDonalds.…
Read MoreSocial Media Doesn’t Work: 5 Ways to Change That Fact
“Social media doesn’t work.” We hear it all the time from prospects, and they are right. Social media doesn’t work – if you don’t use it. The biggest naysayers of social media are the people and brands that don’t use it, or, the people who tried it but quit too soon to reap the rewards. So…
Read More